AFLE focuses on fan engagement

AFLE has introduced Pickem, its official prediction game. Fans can submit weekly picks and compete with other football fans throughout the season.

The game is not limited to winners. It includes margins, exact scores and selected offensive or defensive scenarios.

Free and mobile-first

The platform is browser-based, free and designed for mobile use. For new leagues, this kind of fan activation is important because it keeps viewers involved between game days.

The multilingual approach is also notable, speaking to an international European audience.

More than a game

Pickem shows that AFLE wants to integrate community features early. For EFA-NEWS.de, this is interesting because prediction formats can become a major part of European football fan culture.

With Pickem, AFLE turns game days into an interactive fan experience.