Live picture as the first signal

The European Football Alliance is sending an important signal before the start of the season: games are set to be shown on YouTube, making them easily accessible for fans.

That is especially important in a new league environment. Visibility, reliability and easy access can decide how quickly a new product reaches fans beyond the existing football bubble.

AFLE information still pending

While the EFA has already outlined its streaming route, official information about AFLE TV and streaming coverage is still open. Fans will therefore have to wait for further details.

The EFA is putting visibility first. Now fans are waiting to see how the other competitions position themselves.